Aesthetics communicate value and Design shapes the experience.

Aesthetics communicate value and
design shapes the experience.

Milton Glaser and Katja Maas

Maas Creatives is possibly the world’s smallest independently-owned design firm. Quietly unreknowned and personable.

Our work encompasses graphics and identity, restaurant interiors, products and packaging, exhibitions and publications, websites and digital experiences, advertising and communications. Our team is a family. Each individual is a passionate practitioner in their own field, and whether they are working collaboratively or independently, they do so with friendship and integrity.

Our structure is unique. Our founder is the creator of the work and serves as the primary contact for every client. This reflects our conviction that great design cannot happen without passion, intelligence and — above all — personal commitment, and is demonstrated by a portfolio that spans three decades, local and global work, and almost all industries (there’s still time). If you don’t see your industry represented here – just ask. :-)

Maas
Means
More…

 

Katja Maas is a brilliant, intuitive designer delivering creative marketing solutions that transform and elevate businesses when they need it the most.
– Ellen Rafael

In the past 24 months Katja has:

  • Wrote and directed an animated public information film about Side Effects for Sense About Science and Liverpool University.
    Completed the brand, website, and collateral for a £15M heritage project in the royal-family-owned Isle of Bute off the West Coast of Scotland.
    Designed e-newsletters for a litigation firm that illicit so much
    excitement that their clients call or email to rave about them.
    Designed the 2020 sales presentation deck and foldout handout for The Guardian newspaper inspired by audience data.
    Redesigned Waldorf Astoria and Conrad Hotel inhouse magazines and designed guidelines and templates for their Instagram Stories.
    Designed the packaging for a new cocktail The Brooklyn Mule launching in late 2020.

Before that Katja has:

  • Developed narratives, infographics and print brochures for a PR company to aid an acquisition.
  • Completed a re-branding exercise for the global leader in c-suite sales and leadership training, developing narratives, imaging, video content, sales brochures and a website.
  • Designed and developed a website and marketing materials for Florida litigation firm, a sustainable cleaning firm, and a cosmetics company.
  • Worked to launch a new energy company that hopes to transform the grid into something that better benefits the end users and the planet. Katja developed launch materials, website and animations.
  • For three international summits, Katja arranged speakers, designed website and digital print materials to help raise awareness of, and build a global intelligence and research center to help prevent, human trafficking.
  • Created video content and built a website to house a fitness app.
  • Designed and implemented a highly successful GDPR awareness and response campaign.

Results are critical. If you know what you want to happen. Katja can show you how to get there. If you’re not sure about what you want, Katja can help you unlock your inner purpose and translate it into meaningful, authentic messaging for your key audiences.

Background

A graduate of Charles Rennie Macintosh’s Glasgow School of Art, Katja left Scotland for New York in 1997 to work with renowned designer Milton Glaser. After ten years of working with him at his famous 32nd Street studio Katja left to establish her own practice which encompasses design, photography, film, web design and narrative development. Katja is passionate about creating a future that is better for all, and particularly enjoys working with businesses with common goals that share a vision for a better world.

How Katja works

Katja starts by analyzing the corporate communications assets and practices to build a snapshot of the business and the key messages that are currently being conveyed to the business audiences.

Then, in line with the stated business objectives, Katja workshops what needs to be developed to achieve the new goals, identifying the critical opportunities and what work needs to be done.

Katja simultaneously works across many sectors and in different mediums, this approach allows her to bring an exaptive approach to her work with its natural cross-pollination of concepts, trends, changes in audience behaviors and the media.