Fair Game logo

Fair Game Logo

This logo, designed for my good friend Pete Tannen. He is an American writer. But that is not the reason I used the font called American Typewriter. I used it because it because I wanted to make the clown face without manipulating the font. It had to come from simple observation. It had to have existed but gone unnoticed until the magnifying glass isolated it and draws this detail to your attention. Just like observational comedians and humor writers like Pete notice things in our everyday lives and by drawing your attention to them show how funny they are.
 
Pete Tannen is a humor writer who has won multiple awards from the National Press Club (Washington, D.C.), the Press Club of Long Island and the Florida Press Association. His columns can also be heard on select Public Radio stations across the U.S.
 
Read this piece called “The Oddball Tax Awards” from the Long Island Press.
 
 

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Logo for Mark Migdal & Hayden

Mark Migdal & Hayden – Logo and custom illustration

Etan approached me with their plan to redefine what law practice is. A find that a strong and simple logo is best when a new company plans to grow and wants to present as authoritative or as a leader. Custom illustration is normally reserved for corporations with bottomless budgets like MetLife using Snoopy. That was the model I had in mind when I created this brand and the illustration vehicle for its voice.

Custom illustration sets a company apart. There is no one else like them. Their world is unique. Original ideas can be expressed in an original way. 

and winning or loosing

Litigator Alligator. The wordplay that inspired the expression of the brand for this Miami-based litigation firm. Click on the button to visit their website.

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