Etan approached me with their plan to redefine what law practice is. A find that a strong and simple logo is best when a new company plans to grow and wants to present as authoritative or as a leader. Custom illustration is normally reserved for corporations with bottomless budgets like MetLife using Snoopy. That was the model I had in mind when I created this brand and the illustration vehicle for its voice.
Custom illustration sets a company apart. There is no one else like them. Their world is unique. Original ideas can be expressed in an original way.
Litigator Alligator. The wordplay that inspired the expression of the brand for this Miami-based litigation firm. Click on the button to visit their website.
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