Private Sector

Maas Creatives consistently deliver their best design solutions entrepreneurs, small business, medium-sized business including Law firms, financial advisors, technology firms, fashion, beauty, cosmetics, pharmaceutical, food and beverage, hospitality, bars, restaurants and cafes, events companies, PR and marketing services, magazines and newspapers, publishers, jewelers, photographers and business consultants.

Tekserve Catalog cover

Tekserve Holiday Gifts Campaign Catalog

Tekserve Catalog cover

Design Thinking applied to catalog design

Inspired by a comment from one of the guys on marketing team who had said: “I love to give gifts but I never know what to get.”  I decided that to help him was the way to solve this. So unlike everyone else targeting “WHO” in a generic marketingy way… I chose to focus on WHAT – the distinguishing traits and unique characteristics that were not dependent on a gender or a role.

So, not “the perfect gift for mom” – rather, the perfect gift for the person who sings in the shower or can never find a taxi or has big ideas and a small apartment… could be a friend, a lover, a dad or a mom. These ideas were not restrictive or limiting and they were open to interpretation by the gift giver. How well you know and recognize what is special and unique about the person you were giving a gift to.

Every single item in the catalog was presented this way. The campaign emphasized empathy and thoughtfulness and the things that make us relate to eachother as New Yorkers.

This changed the catalog experience for the giver and it made it fun and entertaining.

The entire catalog was a dialog. (Top of page) The cover of the catalog featured all the questions (white text bubbles) and the inside had all the answers (green text bubble)

Tekserve catalog

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Tekserve holiday campaign

Tekserve Holiday Campaign

Tekserve was a very famous Apple reseller store in New York on 23rd Street. Anyone in New York City with an Apple Mac went there if they needed tech support. They had a quirky ticket system and random artifacts like old radios and a coke machine collected by one of the two owners to decorate the store.

The holiday campaign was a series of five subway posters, and a direct mail campaign and a catalog all around specific tech gift ideas for true New Yorkers. If you lived in New York you could relate.

The ads were designed to highlight the experience of the store as much as the items that were advertised. Those who knew the store would relate to the unique props and be amused by the subtle inside jokes and those who were new would inexplicably feel familiar when they visited. The products had you covered – from wearable tech to the brand new “giant iPhone” the iPad.

The postcard campaign’s success was measured by an increase in sales of just over 60%.

 

Tekserve holiday campaign
Tekserve holiday campaign
Tekserve holiday campaign
Tekserve holiday campaign
Tekserve holiday campaign

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Fair Game logo

Fair Game Logo

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This logo, designed for my good friend Pete Tannen. He is an American writer. But that is not the reason I used the font called American Typewriter. I used it because it because I wanted to make the clown face without manipulating the font. It had to come from simple observation. It had to have existed but gone unnoticed until the magnifying glass isolated it and draws this detail to your attention. Just like observational comedians and humor writers like Pete notice things in our everyday lives and by drawing your attention to them show how funny they are.
 
Pete Tannen is a humor writer who has won multiple awards from the National Press Club (Washington, D.C.), the Press Club of Long Island and the Florida Press Association. His columns can also be heard on select Public Radio stations across the U.S.
 
Read this piece called “The Oddball Tax Awards” from the Long Island Press.
 
 

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MM&H-WE-ARE-HERE-FOR-U

Day (7) – We are here for you!

40 Days and 40 Nights of COVID19

Day minus seven – Miami, where my client is based, is already in lock down. My task is to come up with an engaging and differentiated way to use a Zoom meeting image. I asked the client to take a screen shot of their weekly meeting and ask everyone to hold up a piece of paper. Anyone who has tried to control the order people appear on screen knows how hard it is to achieve this image and for those who don’t it still conveys the message. It conveys that despite being in separated and locked down at home, Mark Migdal can still work cohesively as a team.

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Art is Work by Milton Glaseer book cover shot

Art is Work by Milton Glaser, Book

This is the follow up book to every graphic designer’s bible, Milton Glaser’s first book Graphic Design, published in 1972. This book catalogues his work from 1972 through 2000. It include his I (heart) NY logo response to 9/11.

Purchase a copy.

Art is Work

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Florida-International-arbitration animation

MM&H International Arbitration Animation

FLORIDA is a growing hub for International Arbitration. This animation is a visual metaphor showing FLORIDA as integral to rest of the world by connecting the letters and highlights that International Arbitration is a natural fit.

A further illustration for International Arbitration was this one. A metaphor for how skillful the practice is because you need a foot in each country, an understanding of multiple cultures, while at the same time, balancing the case at hand. One of MM&H’s founding partners, Don Hayden is an expert in the field, a Notre Dame alum and loyal supporter of the Fightin’ Irish team…

international arbitration twister multi tasking
Culture Eats Strategy for Breakfast
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Squarespace-and-pinterest

Pinterest functionality for a Squarespace website

2020 Tips, Hacks and Workarounds #1

In creating a portfolio website on Squarespace we found that there was no option for users to gather their favorite works (like a wish list function on an e-commerce website). We decided to utilize the popular social media platform Pinterest to provide this feature. The bonus for the artist is that their work gets additional visibility on a social platform.

We created our first How to tutorial video for this purpose. Below is the initial draft for the video which is being beta tested.

Visit website

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Logo for Mark Migdal & Hayden

Mark Migdal & Hayden – Logo and custom illustration

Etan approached me with their plan to redefine what law practice is. A find that a strong and simple logo is best when a new company plans to grow and wants to present as authoritative or as a leader. Custom illustration is normally reserved for corporations with bottomless budgets like MetLife using Snoopy. That was the model I had in mind when I created this brand and the illustration vehicle for its voice.

Custom illustration sets a company apart. There is no one else like them. Their world is unique. Original ideas can be expressed in an original way. 

and winning or loosing

Litigator Alligator. The wordplay that inspired the expression of the brand for this Miami-based litigation firm. Click on the button to visit their website.

MM&H

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