Aesthetics communicate value and
design shapes the experience.

Core Fitness by Jana – membership and e-commerce website

I collaborated with Jana to create the modular system of exercise videos that could be combined to create customized workouts. The exercises were designed to need minimal space and no equipment so that they could suit traveling executives who wanted consistency in their exercise program at home and away.

I art directed the video shoots, curated the costumes color schemes, designed the video graphics. I also designed the e-commerce/ membership website, banners and short video ads used throughout the website, the user interface and membership pages.

Later I designed two apps for Jana. Got a minute for your health featuring one minute exercises you can do at your desk and Core Fitness here modular system app. Here.

Maas Creatives graphics, animation and branding used throughout.

modular core fitness videos