Your answers will clarify the nature and culture of your business, and the landscape it is situated within. NOTE: There will be crossover if you are also completing the Logo/ Brand Mark form so just put a note to say already answered if you don't want to answer twice.
1. Describe who you are and what you do. (Include mission/vision statements and core values if you have them) 2. What are your major product/service offerings? 3. Who are your competitors? (Please list your top 5) 4. What is the culture of your organisation? Are there certain behaviors, beliefs or attitudes that differentiate you from your competitors? Audience
Your answers will clarify who your audience is/should be and how they regard you.
1. Who is your target market(s) [age, gender, background, income bracket, geography, etc]? 2. Are you attempting to gain a new audience? If so, who? 3. How does your audieince currently view you? 4. How do you want your audience to view you? 5. What response should your target market have to your new website? Brand Positioning
Your responses will help determine the parameters of the design brief.
1. Which one of the following best describes your brand's underlying motivation/desire? 2. The primary desire of the majority of my clients/customers is (select one) 3. What is your brand archetype? 4. If you haven't identified your archetype yet, please take this quick 10 minute quiz www.brandpersonalityquiz.com and list the top three results below.
You can skip this if you answered the previous question OR DON'T HAVE THE TIME RIGHT NOW :-)
Goals 1. What are your goals for your website? (Check all that apply) 2. Other or additional goals (please specify) 3. Who do you want to visit your website and why? Identify at least three/four groups of people from within your target market and beyond. Name them, describe the purpose for their visit and the action you want them to take on your site.
E.g. They could be; customers, peers, investors, stakeholders, board members, sponsors, media, academics, employees, etc...
Pages and Content
You do not have to have everything figured out yet, but these questions raises some points that that you will want to consider and the more information you provide for planning purposes the more efficient the overall process.
1. Standard pages (please check the ones you want) 2. Additional pages and sub pages (additional cost)
Please include sub-pages - ones that fall under the main pages.
Additional Functionality 3. Additional functionalilty can be integrated into your website using modules / plugins. Please indicate functionality that you require 4. Describe and other functionality you would like your website to have. Content and Tone 1. What are the words that should describe the tone of your website? (e.g. conservative, friendly, witty, sophisticated, minimalist, revolutionary, creative, fun, funny etc...) 2. Is there a color(s) that should be incorporated? 3. Is there a color that must be avoided? 4. Websites you admire... Website #1 (URL) and please describe what you liked about it. Website #2 (URL) and please describe what you liked about it. Website #3 (URL) and please describe what you liked about it. 5. Do you have high quality images that can be used on your website? 6. Do you have high quality audio/video that can be used on your website? 7. Stock images - what quality of imagery fits your needs? 8. Do you already have a domain name? 9. If yes, who is your domain registrar? e.g. GoDaddy, Register.com, etc... 11. Which platform do you want to build the site on? Budget and Timeframe 2. What is the timeframe for development? Do you have a a launch date in mind? Additional Needs
Please indicate if you are interested in any of the following. Each of these are provded at an additional cost.
Includes keyword research to create copy that is customer-centered and search engine friendly and written in the brand tone of voice.
We will design a custom email template that matches your website branding. We can set up and send email campaigns for you.
Image Processing and Optimizing
Do you need a large number of photos that need renamed, and tagged for SEO and retouched or processed for optimal web display.
Examples include real estate listings, membership, services...
Search Engine Optimization (SEO)
The ongoing process of increasing you chances of being found on search engines. Typically a 6-12 month commitment of at least $500 per month)
Social Media Marketing
Developing a focussed strategy for using social media outlets to increase your reach [Linkedin, Twitter, Google, YouTube, Instagram, Facebook, Pinterest, etc]
Would you like to sign up for a monthly maintenance package? Includes minor system/plugin upgrades and updates required by your site.
Professional photography provides you with unique, art directed images for your website.
Logo / Brand Mark Design
Professional identity design or redesign for your business.
All Done! Please add any questions or additional information you have below