New Website Planning Info - Maas Creative Services

There are a million things to consider when designing a new website for a new company however there are as many or more when redesigning one for an existing organization. I have narrowed it down to a mere 35ish questions to provide a comprehensive guide for planning your website and communicating your goals to me. Feel free to use the contents of this form to brief other agencies and or gather comparative quotes.

Options:

I can fill this form out with you over Zoom (recommended) or Whereby or I can email you a fillable PDF version of the form should you prefer to take your time completing it off-line. Email me if you prefer either of these options.

- Step 1 of 8

Basic information

Is your business existing or is it a new business? *

Existing, needs rebranding
Brand New/Start-up

Your Name *

First

Last

Email *

Cell phone contact number *

Business Name

Website / URL

Social Media Handle(s)

Please list all of them. If you don't have any yet, please list preliminary thoughts on what you would like them to be.

Business Information

Your answers will clarify the nature and culture of your business, and the landscape it is situated within. NOTE: There will be crossover if you are also completing the Logo/ Brand Mark form so just put a note to say already answered if you don't want to answer twice.

1. Describe who you are and what you do. (Include mission/vision statements and core values if you have them)

2. What are your major product/service offerings?

3. Who are your competitors? (Please list your top 5)

4. What is the culture of your organisation? Are there certain behaviors, beliefs or attitudes that differentiate you from your competitors?

Audience

Your answers will clarify who your audience is/should be and how they regard you.

1. Who is your target market(s) [age, gender, background, income bracket, geography, etc]?

2. Are you attempting to gain a new audience? If so, who?

3. How does your audieince currently view you?

4. How do you want your audience to view you?

5. What response should your target market have to your new website?

Brand Positioning

Your responses will help determine the parameters of the design brief.

1. Which one of the following best describes your brand's underlying motivation/desire?

A. Leave a mark on the world / build a legacy
B. Make the world a better place [the way things should be - not how they are]
C. Provide structure/stability or safety/security
D. Connect with others / build a community

2. The primary desire of the majority of my clients/customers is (select one)

Safety
Understanding/Knowledge
Freedom/Discovery
Liberation/Revolution
Transformation
Mastery
Intimacy/Relationship
Enjoyment/Fun
Belonging (to a group/community)
Service
Control
Innovation

3. What is your brand archetype?

4. If you haven't identified your archetype yet, please take this quick 10 minute quiz www.brandpersonalityquiz.com and list the top three results below.

You can skip this if you answered the previous question OR DON'T HAVE THE TIME RIGHT NOW :-)

Goals

1. What are your goals for your website? (Check all that apply)

A business overview
Selling products / services
Providing resources for clients
Interactive experience
Events, event marketing and booking
A virtual space for VR and AR
Membership site [free]
Membership site [paid]
A publicly accessible archive
Publishing (newspaper/blog/magazine)
Gallery / portfolio
Media resource
Knowledge base

2. Other or additional goals (please specify)

3. Who do you want to visit your website and why? Identify at least three/four groups of people from within your target market and beyond. Name them, describe the purpose for their visit and the action you want them to take on your site.

E.g. They could be; customers, peers, investors, stakeholders, board members, sponsors, media, academics, employees, etc...

Pages and Content

You do not have to have everything figured out yet, but these questions raises some points that that you will want to consider and the more information you provide for planning purposes the more efficient the overall process.

1. Standard pages (please check the ones you want)

Home
About
Services/Products
Contact
Privacy Policy
Terms & Conditions

2. Additional pages and sub pages (additional cost)

Please include sub-pages - ones that fall under the main pages.

Additional Functionality

3. Additional functionalilty can be integrated into your website using modules / plugins. Please indicate functionality that you require

Email Marketing
E-commerce [selling online]
Announcement
Video galleries
Slideshows
Event calendar
Blogs / RSS
FAQs
Discussion Forums
Social Media Integrations
Event Bookings
Secure Zones / Membership areas
Image galleries
Payment collection
Web Forms

4. Describe and other functionality you would like your website to have.

Content and Tone

1. What are the words that should describe the tone of your website? (e.g. conservative, friendly, witty, sophisticated, minimalist, revolutionary, creative, fun, funny etc...)

2. Is there a color(s) that should be incorporated?

3. Is there a color that must be avoided?

4. Websites you admire...

Website #1 (URL) and please describe what you liked about it.

Website #2 (URL) and please describe what you liked about it.

Website #3 (URL) and please describe what you liked about it.

5. Do you have high quality images that can be used on your website?

6. Do you have high quality audio/video that can be used on your website?

7. Stock images - what quality of imagery fits your needs?

Free (unsplash.com)
Modest (Envato, iStock, Adobe, Despoit, RS etc)
Top quality, higher cost (Getty or Corbis)

8. Do you already have a domain name?

9. If yes, who is your domain registrar? e.g. GoDaddy, Register.com, etc...

10. If not, do you have an idea of what you would like your url to be?

If your desired domain name is not available, we can help you find one that is appropriate.

11. Which platform do you want to build the site on?

WordPress
Squarespace
WIX
Other
Don't know, please advise

Budget and Timeframe

1. What is the total budget do you want to work within for your website? *

Please provide a minimum - maximum spend (budget bracket) and specify currency: USD($) or GBP(£)

2. What is the timeframe for development? Do you have a a launch date in mind?

Additional Needs

Please indicate if you are interested in any of the following. Each of these are provded at an additional cost.

Copywriting

Yes
No
Maybe

Includes keyword research to create copy that is customer-centered and search engine friendly and written in the brand tone of voice.

Email Marketing

Yes
No
Maybe

We will design a custom email template that matches your website branding. We can set up and send email campaigns for you.

Image Processing and Optimizing

Yes
No
Maybe

Do you need a large number of photos that need renamed, and tagged for SEO and retouched or processed for optimal web display.

Searchable Databases

Yes
No
Maybe

Examples include real estate listings, membership, services...

Search Engine Optimization (SEO)

Yes
No
Maybe

The ongoing process of increasing you chances of being found on search engines. Typically a 6-12 month commitment of at least $500 per month)

Social Media Marketing

Yes
No
Maybe

Developing a focussed strategy for using social media outlets to increase your reach [Linkedin, Twitter, Google, YouTube, Instagram, Facebook, Pinterest, etc]

Maintenance

Yes
No
Maybe

Would you like to sign up for a monthly maintenance package? Includes minor system/plugin upgrades and updates required by your site.

New Photography

Yes
No
Maybe

Professional photography provides you with unique, art directed images for your website.

Logo / Brand Mark Design

Yes
No
Maybe

Professional identity design or redesign for your business.

All Done!

Please add any questions or additional information you have below