Aesthetics communicate value and
design shapes the experience.

Fair Game Logo

This logo, designed for my good friend Pete Tannen. He is an American writer. But that is not the reason I used the font called American Typewriter. I used it because it because I wanted to make the clown face without manipulating the font. It had to come from simple observation. It had to have existed but gone unnoticed until the magnifying glass isolated it and draws this detail to your attention. Just like observational comedians and humor writers like Pete notice things in our everyday lives and by drawing your attention to them show how funny they are.
Pete Tannen is a humor writer who has won multiple awards from the National Press Club (Washington, D.C.), the Press Club of Long Island and the Florida Press Association. His columns can also be heard on select Public Radio stations across the U.S.
Read this piece called “The Oddball Tax Awards” from the Long Island Press.