Aesthetics communicate value and
design shapes the experience.

Norton Motorcycles – short film

Produced and directed by Katja Maas for Norton Canada. Videography and editing by Adam Patterson.

When you work with the best you get so much more. Every shot is so well composed in this film that stills and clips can be used independently for other applications like social media and print.

I learned so much about the relationship between Norton’s motorcycle design and racing from this video. I discovered that winning or loosing can come down to talcum powder or soap and water and which choice you made…