I chose to work with the remarkable documentary film and videographer, Adam Patterson to create a series of personable and insightful clips for the new website. My objective was to evoke a sense of familiarity and build trust, while introducing some of their concepts.
Video, unlike any other medium makes you feel like you know someone. Video can help a new visitor to the website feel more secure. No longer is the entity ambiguous. These clips were deliberately natural and conversational to give the viewer the clearest most authentic impression of who they would be working with.
Filmed on location at their offices to minimize disruption to the staff and keep the production costs tight. We used photographic paper backdrops to create warmth and the uncluttered, distinctive look.
Here are more from the series: