Archetypes are formulaic but how they evolve into your Brand leaves plenty of scope for originality.
Brand archetype theory […] provides structure and acts as a sounding board to help determine how you can best convey the meaning of your brand to those you are trying to connect with. – Nyla
3 Steps to Building a MORE PROFITABLE Brand
A Young & Rubicam study of over 13,000 brands and 120,000 consumers confirmed that the more profitable brands were also the ones that aligned closely with a single archetype, rather than those who had “confusing” brand archetypes, or identified with multiple archetypes.
1. Prioritize – identify which is your dominant archetype and commit to it.
2. Differentiate – in the same way that all the heroes you see on this page are different from one another, identify what makes you unique and let it inform and shape your archetype and define your brand personality distinctively.
3. Build – consistently apply your archetype across the board – don’t compromise or deviate – internally and externally, its all one.
If you need help navigating this process to achieve a more impactful brand, talk to us.