Aesthetics communicate value and
design shapes the experience.

Logo / Corporate Identity/ Brand Mark Planning Form

This form is intended to inform the design process of your new brand mark and understanding your business. Please complete to the best of your ability. It will establish key parameters and form the design planning brief. Feel free to use it for briefing other agencies if you are seeking competitive quotes.

This form is also available as a fillable PDF. Please contact me if you would like one sent to you.

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Business Information

Even if you are a start-up you will know these answers. If there are questions you cannot answer yet please indicate why. Your answers will clarify the nature and culture of your business, and the landscape it is situated in. NOTE: There will be crossover if you are also completing the Website form so just put a note to say already answered to avoid answering twice.